The concept of productivity has been hotly debated in recent years, especially regarding its possible quantitative assessment (Baayen 2009). Besides the issue of the reliability of the measures suggested, the question of the relationship between productivity and creativity should also be considered (Spencer 2019, Norde & Trousdale 2024). In this lecture, an attempt will be made to give an account of the productivity debate, highlighting the limits of the current proposals, especially with regard to cases that can instead be interpreted as creativity. In particular, we will focus on evaluative prefixes of the type super-, mini-, maxi-, mega-, etc., which are widely used in European languages and exhibit similar properties (Calpestrati 2021). Given their peculiarity, it will be proposed to treat them differently from the rest of evaluative word formation. Using a concept proposed for so-called snowclones like “X is the new Y,” “the mother of all Xs,” which are created as evaluative routines in discourse and are endowed with specific properties (Hartmann & Ungerer 2024), it will be proposed to consider evaluative prefixes as snowclones in the domain of word formation resulting from creativity and therefore providing peculiar values for productivity (Gaeta in press).